Case Study: Beam achieves greater social content impact and risk management with NetBase Quid

Beam Analyzes and Optimizes Impact of Social Content with NetBase

Beam, a global spirits company, needed to deepen its understanding of consumer conversation across social channels to track campaign performance, inform media buys, and quickly surface potential regulatory issues. After a 2012 RFP, Beam selected NetBase for its superior sentiment accuracy, responsive service, and dedicated support to help monitor both tagged and untagged social mentions and measure share of conversation.

Using the NetBase social analytics platform, Beam receives monthly and quarterly reports on engagement, sentiment, and share of conversation, which it uses to boost high-performing organic posts with paid spend, optimize media-buy strategy, and share actionable retailer/distributor insights (e.g., product selection priorities). Results include measurable ad-campaign ROI and media-buy decisions, improved content impact, faster response to issues, and stronger risk management.

Beam

Andrea Javor

Global Director of Digital & Media Strategy