Case Study: 7-Eleven achieves 2x engagement and 3M reach with NetBase Quid

7-Eleven Finds Loyal Fans to Drive Engagement

7‑Eleven launched a SOUR PATCH Watermelon Slurpee inspired by social chatter but faced a key challenge: traditional demographic targeting wouldn’t reliably find the passionate Slurpee and SOUR PATCH Kids fans most likely to engage. The company needed a way to identify and reach those specific audiences on social media.

Using NetBase Audience 3D with Twitter data, 7‑Eleven identified and segmented 3 million users who had positive affinity for Slurpees, SOUR PATCH Kids, sour candies, and convenience stores, then tailored messaging for each group and ran a Promoted Tweet campaign. The targeted approach doubled engagement rates versus prior campaigns, significantly lifted total engagements, and extended campaign reach to 3 million people.

7-Eleven

Matthew Schmertz

Senior Manager - Digital Marketing