Case Study: 7-Eleven achieves standout mobile-app campaign success with NetBase Quid

7-Eleven Builds a Blueprint for Campaign Success

7‑Eleven sought to promote its 7Rewards mobile app—designed to reward frequent buyers and convert occasional customers—during the high‑visibility “7‑Eleven Day” Slurpee event. The challenge was to create a standout message and call to action that wouldn’t be lost amid the event’s buzz and competing marketing noise.

Working with NetBase, 7‑Eleven used Audience 3D to map nearly 100,000 app users to their Twitter histories and surface personality traits, interests, and habits. Insights—like a focus on breakfast and coffee, emotionally positive language around apps, and strong interest in promotions and giveaways—informed the campaign’s creative and messaging, enabling a more targeted, effective promotion of the mobile app.

7-Eleven

Matthew Schmertz

Senior Manager - Digital Marketing