Case Study: Shanghai PPDAI Finance Information Service Co., Ltd. achieves rapid, AI-driven lending to serve the financially underserved with NetApp

Shanghai PPDAI Finance Information Service Co., Ltd. - Customer Case Study

Shanghai PPDAI (ppdai.com) is a leading Chinese fintech founded in 2007 and the first government‑authorized online credit lending platform in China, with nearly 60 million users and a 2017 NYSE listing. Facing markets where smartphones are common but credit histories are scarce, the company needed to approve loans quickly and efficiently and scale internationally to serve the financially underserved.

Using NetApp‑enabled deep learning and AI to process large volumes of unstructured data, PPDAI automated credit decisions and accelerated loan access. The digital transformation has expanded their reach, improved approval efficiency, and enabled small loans that have delivered substantial life impacts for borrowers.

Shanghai PPDAI Finance Information Service Co., Ltd.

Gu Ming

Chief Data Officer