Case Study: Rent-A-Center, Inc. achieves rapid market expansion and 40%+ storage-management cost reduction with NetApp

Rent-A-Center Rapidly Expands into New Market with NetApp Storage

Rent-A-Center (RAC), a Fortune 1000 rent-to-own retailer based in Plano, Texas, faced scaling and data-protection challenges as its RAC Acceptance program rapidly expanded to hundreds of partner locations. The company’s centralized, virtualized storage environment was inefficient, costly to manage, and lacked the agility and disaster-recovery capabilities needed to provision new partner sites quickly and protect growing customer data.

RAC deployed NetApp V3240 open storage controllers (Data ONTAP 8) with SnapMirror, Snapshot/SnapRestore, and OnCommand Balance, implemented by partner Datalink. The solution was completed in under four weeks—more than 50% ahead of schedule—providing near‑real‑time replication, faster provisioning of new sites, and a >40% reduction in ongoing storage management costs, while strengthening disaster recovery and enabling continued program growth.

Rent-A-Center, Inc.

Elliot Pierron

Director, Systems and Operations