Case Study: Rackspace Technology achieves affordable, scalable VMware-on-AWS storage (as low as $0.10/GB) with NetApp Cloud Volumes Service

Rackspace Technology expands multicloud services with NetApp storage

Rackspace Technology, a global multicloud provider serving 125,000 customers across 40 data centers, faced a common customer challenge: implementing hybrid VMware environments on AWS while controlling the cost and capacity limits of cloud storage. Native VMware vSAN and hyperscaler storage options left large-volume workloads expensive or constrained, creating a bottleneck for customers moving to public cloud data centers.

To solve this, Rackspace partnered exclusively with NetApp to use Cloud Volumes Service as the external storage tier for Rackspace Managed VMware Cloud on AWS, enabling decoupled storage and compute, broader regional availability, and faster deployments. The result: storage costs down to $0.10 per GB, up to 40% savings for customers, rapid environment buildouts (under two weeks), and expanded global and data‑sovereignty reach.

Rackspace Technology

Peter FitzGibbon

Vice President of Strategic Alliances