Case Study: Synextra doubles monthly revenue and launches Platform On Demand with NetApp

Leveraging NetApp Portfolio for Highly Successful Platform On Demand

Synextra, a fast-growing UK cloud provider, set out to expand its market reach with Platform On Demand (POD)—a private cloud that offers midsize and enterprise customers guaranteed performance, flexible scaling, and lower upfront costs. The company’s challenge was to deliver predictable minimum storage performance, efficient management, and reliable disaster recovery while differentiating from competitors.

Synextra built POD on NetApp technologies—AFF, E-Series, ONTAP Select, StorageGRID, and SnapMirror—combining dedicated servers with shared NetApp storage to provide low latency, encryption, scalable DR, and S3-compatible backups. The solution enabled DR-as-a-service and new StorageGRID use cases, doubled monthly billable revenue within three months, and delivered a projected 8× ROI in one year while opening midsize and enterprise markets.

Synextra

Chris Piggott

Cofounder and Technical Director