Case Study: 1&1 Internet achieves 2 million server configurations in 55 seconds and simplified, guaranteed-performance cloud with NetApp SolidFire

Delivering a First-Class Cloud Experience

1&1 is a global web‑hosting provider offering hosting, domains, and cloud servers to consumers, SMBs, and enterprises. As it built a new Cloud Server aimed at simplicity and high performance for SMBs, 1&1 found its traditional storage architecture created operational complexity and "noisy neighbor" performance issues, and limited how quickly and flexibly it could deliver server configurations.

1&1 replaced its legacy storage with NetApp SolidFire all‑flash, scale‑out storage, using QoS, in‑line deduplication and automation to guarantee performance per workload and reduce ops overhead. The move simplified management, increased flexibility, and dramatically sped provisioning—raising configurable server options from 1,000 in 10 minutes to 2 million in 55 seconds—while delivering predictable, scalable performance for customers.

1&1 Internet

Javier Salcedo Gadea

Head of Product Management Cloud