Case Study: Atasay achieves 45% storage cost savings with a NetApp private cloud

Atasay Jewelry Sparkles Brighter Than Ever and Saves 45% of Costs with Private Cloud Built on NetApp

Atasay Jewelry, a leading Turkish jewelry brand with 75 years of history and 131 stores worldwide, needed to modernize its IT when it renewed storage. The IT team aimed to improve manageability, performance and data protection while consolidating data and virtualizing servers to build a future‑proof private cloud supporting about 350 users and franchise partners.

Working with partner Matris Bilişim, Atasay built a private cloud on NetApp and VMware, deploying NetApp FAS2200 systems with Snapshot, OnCommand and Virtual Storage Console for integrated backup and management. The new platform delivered a reliable, fast IT service, accommodated 30% annual data growth, eliminated three file servers, cut storage‑operation costs by 45%, reduced administration time by 40%, shrank capacity needs via dedupe by 20%, accelerated backups by 85% and enabled minute‑scale file restores.

Atasay

Gül Zor

IT Manager