Case Study: a world’s largest media publisher reduces content theft and AWS costs with Netacea Bot Protection

World’s Largest Media Publisher cuts AWS costs by 24% with Netacea

A major media publisher faced a significant challenge with malicious bots scraping content from its news websites. This content theft was bypassing paywalls, extracting data for AI models without permission, and driving up infrastructure costs. The publisher partnered with Netacea for its fully managed bot protection service to gain visibility and control over this automated traffic.

Netacea integrated with the publisher's infrastructure, using server-side analysis and machine learning to identify and block malicious bots, which accounted for 24% of all traffic. The solution automated the response to evolving bot tactics. As a result, Netacea helped the publisher achieve a 24% reduction in AWS costs, safeguarded its content, and opened up new revenue opportunities by enabling the commercial licensing of content to ethical scrapers.