Case Study: Roundhouse achieves guaranteed uptime for peak ticket sales with Netacea's Virtual Waiting Room

Roundhouse - Customer Case Study

Roundhouse, the world‑famous London live performance venue and charity, faced frequent website slowdowns, shadow payments, customer complaints and strained promoter relationships during high‑demand ticket onsales — all while operating under strict budgetary constraints. To stabilise their ticketing platform without expensive infrastructure changes, Roundhouse engaged Netacea and implemented Netacea’s Virtual Waiting Room.

Netacea deployed a cloud‑based, customisable FIFO waiting room that limits concurrent visitors and prioritises customers who have progressed to purchase. The solution kept the site online during peak traffic, enabled multiple concurrent onsales, reduced complaints and freed social media and visitor‑services teams to focus on other work. As a measurable impact, popular events that previously risked failure now sell out in under 45 minutes (versus over an hour before), and branded queue pages (with a live Twitter feed) improved customer experience — all delivered by Netacea’s Virtual Waiting Room.

Roundhouse

Oliver Marcus

Digital Marketing Manager