Case Study: World-famous American Baked Goods and Coffeehouse Chain Operating Company achieves real-time protection from loyalty point theft and account takeover with Netacea

Protecting Customers of Leading Baked Goods Brand From Loyalty Point Theft

World-famous American Baked Goods and Coffeehouse Chain Operating Company faced a surge in account takeover and credential-stuffing attacks after shifting to delivery and click-and-collect services and running a loyalty points scheme via its website and mobile app. To protect customer accounts and redeemable credits, the company engaged Netacea and deployed Netacea Bot Management (powered by its Intent Analytics engine) to detect and stop automated attacks on login pages.

Netacea integrated its Bot Management with the client’s Magento environment, analyzing 89 million requests in the first 28 days and identifying that malicious bots accounted for 23% of login attempts. Netacea detected highly distributed attacks—one saw over 4,000 compromise attempts in two hours across 10 countries—served CAPTCHAs that were 100% failed, and blocked loyalty-point theft attempts in real time with high accuracy, delivering seamless protection for the eCommerce platform and mobile app.