Case Study: Top UK retailing company prevents account takeover and preserves site uptime with Netacea Bot Management

Preventing Account Takeover Attacks for One of UK's Top Retailer

Top UK Retailing Company, a large multichannel retailer with a significant web presence, experienced an unexpected, high-volume traffic surge during an on‑sale event. Although they had relied on Netacea’s Virtual Waiting Room for peak management, the customer asked Netacea to investigate unusual traffic patterns; Netacea identified suspicious activity and recommended deploying Netacea Bot Management to determine origin and intent.

Netacea implemented its Bot Management and machine‑learning detection within minutes, and within 6 minutes began blocking a distributed account takeover and credential‑stuffing attack from multiple geographies and datacentres; the attack was blocked for two hours and a later resumed attempt was unsuccessful. Netacea also provided fingerprinting, Proof-of-Work checks and on-demand CAPTCHA mitigations on login pages—actions that preserved site uptime, prevented a potential GDPR data breach, protected brand reputation, and left no further attempts from the attacker.