Case Study: a hardware retailer reduces scraper traffic and avoids outages with Netacea Bot Management

Hardware Retailer reduces bot traffic by 50% with Netacea

A US-based online hardware retailer operating dozens of websites was struggling with aggressive price-scraping bots. This malicious bot traffic, accounting for up to 75% of their web traffic, caused performance issues, outages, and skewed traffic forecasting, increasing infrastructure costs and risking customer loss. After a previous solution failed, the retailer turned to Netacea and its bot management solution.

Netacea implemented an agentless bot management solution using its Intent Analytics engine to detect and categorize bot intent. This allowed the retailer to accurately block malicious scrapers, reducing overall traffic by 50% by preventing bot access. In one three-day incident, Netacea mitigated over 810,000 malicious requests with 100% accuracy, preventing potential outages and saving on infrastructure costs.