Case Study: US Based Online Retailer Operating Company reduces bot traffic by up to 50% and halts aggressive price scrapers with Netacea

Hardware Retailer Nails Aggressive Price Scrapers With Advanced Bot Management

US Based Online Retailer Operating Company, a US-based network of hardware ecommerce sites that also provides services to other home improvement businesses, was being overwhelmed by web scraper bots that drove as much as 75% of site traffic. The bot activity caused performance degradation, forecasting errors and risks to MAP compliance, and prior defenses had been bypassed — so the customer engaged Netacea and its AI-powered bot management solution, Netacea Bot Management, to regain control.

Netacea deployed an agentless implementation across the estate and used its Intent Analytics™ engine and machine-learning models to classify traffic in real time, challenging suspected bots with CAPTCHA or blocking them outright. The result: Netacea mitigated 810,961 malicious requests over three days, achieved a 100% “CAPTCHA incomplete” rate for suspected bots, reduced overall traffic from bots by up to 50%, prevented competitors from scraping pricing data, and regularly avoids bot-related outages and infrastructure costs for the customer.