Case Study: Large Global Bookmaker increases online capacity and saves £3M annually with Netacea's Smarter Bot Management

Global Sportsbook Protects Odds Ip & Increases Online Capacity for Major Event

Large Global Bookmaker faced escalating automated scraping and arbitrage activity that was degrading site availability, driving up infrastructure and fraud costs, and causing manual, error-prone mitigation despite existing WAF and fraud tools. To gain visibility and control, the customer ran a Proof-of-Value with Netacea and deployed its Smarter Bot Management to identify malicious bots and quantify the scale of the problem.

Netacea’s solution (initially observation-only) integrated with the operator’s SIEM and enabled automated responses—CAPTCHA, blackholing, account limits—based on risk, quickly smoothing traffic and reducing manual work. The Large Global Bookmaker saw Netacea identify >30% bot traffic, achieve an 85% reduction in unwanted bot bets, a 40% drop in total requests, a 20% increase in online capacity, CPU down 7%, bandwidth down 5.2%, and around £3M annual savings with an estimated 5‑month ROI.