Case Study: ATO UK Retailer maintains website uptime and blocks large-scale account takeover with Netacea Bot Management

ATO UK Retailer - Customer Case Study

ATO UK Retailer, a fast‑growing lifestyle brand with a significant web presence and 500+ stores, experienced a sudden, large surge in traffic during an on‑sale event. Already using Netacea’s Virtual Waiting Room to manage peaks, the retailer asked Netacea to investigate when that surge proved to be a distributed automated attack that Netacea’s team identified as account takeover and credential‑stuffing activity.

Netacea quickly deployed its Bot Management solution and its machine‑learning engine began blocking malicious requests within 6 minutes, continuing effective mitigation for two hours and defeating a resumed second wave of attacks. Netacea provided detailed visibility (geography, datacentres, IPs), fingerprinted login attempts, preserved site uptime, prevented a potential GDPR data breach and reputational fallout, and left no further attempts from the attacker.