Case Study: a leading baked goods brand stops loyalty point theft with Netacea Bot Management

a leading baked goods brand blocks 23% of login attacks with Netacea

The client, a leading baked goods and coffeehouse chain operating in the UK, faced significant challenges with automated bots attempting to steal loyalty points through account takeover attacks and credential stuffing. These malicious bots were also exploiting the welcome offer by generating fake new accounts. The company turned to Netacea and its Bot Management solution to protect its customer accounts and loyalty program.

Netacea integrated its solution with the client's eCommerce platform and used its Intent Analytics™ engine to analyze traffic. This approach successfully identified and grouped malicious login attempts, which accounted for 23% of all requests. In one instance, Netacea detected and mitigated over 4,000 malicious login attempts within two hours by serving a CAPTCHA challenge that was failed 100% of the time, successfully blocking the attack and protecting customer accounts from theft.