Case Study: Ilegal Mezcal achieves direct-to-consumer sales with Net Theory’s custom WooCommerce build

Ilegal Mezcal launches a custom WooCommerce shop in November 2020 with Net Theory

Ilegal Mezcal, a modern spirit brand, approached vendor Net Theory with a challenge. Their outdated Squarespace website had become disorganized and lacked the flexibility needed to showcase their brand, products, and events effectively. They needed a more robust and controlled e-commerce solution.

Net Theory implemented a custom WordPress and WooCommerce build. This solution provided templating capabilities and integrated with fulfillment and payment partners, enabling Ilegal Mezcal to sell both merchandise and mezcal directly from their website. As a result, Net Theory helped launch a successful online store, making the client the only mezcal brand selling directly online, and later added features like a corporate gifting option that saw single orders shipping to over 100 addresses.

Ilegal Mezcal