Case Study: Metro Nashville improves Nashville.gov with Net Tango user research

Metro Nashville engages 760 surveys across 45 zip codes with Net Tango

The customer, Metro Nashville, sought to redesign its official website, Nashville.gov, to improve citizen interaction and accessibility. They engaged the vendor, Net Tango, to conduct in-depth user engagement services to assess problems with the existing site and identify areas for improvement.

Net Tango implemented a comprehensive user research solution, conducting over 760 surveys and engaging with stakeholders from 45 different zip codes through focus groups and interviews. The results were organized into a report that became the foundation for the site's new information architecture and content strategy, ensuring the redesigned Nashville.gov was built for everyone.

Metro Nashville