Case Study: North American Carrier Service Provider achieves improved customer experience and enhanced brand value at mass events with NETSCOUT nGenius Business Analytics (nBA)

Superior Service for Mass Events

A North American carrier service provider faced the challenge of protecting its reputation and ensuring a high-quality subscriber experience—especially for corporate and VIP customers—during a world-class, high‑profile sporting event that drew thousands of attendees and many visitors to the city. The operator needed near‑real‑time oversight to prevent unexpected network issues from damaging its brand.

The operator deployed NETSCOUT’s nGenius Business Analytics (nBA) and Smart Data to receive immediate alerts, dashboards and in‑depth subscriber behavior insights. Cross‑functional teams used these reports for rapid triage and isolation of performance issues, resulting in improved customer experience, stronger brand value and the ability to feed analytics into third‑party systems.