Case Study: North American Multiple System Operator achieves rapid VoD issue detection and revenue protection with NETSCOUT nGeniusONE

Maximize Premium Video on Demand Revenues

A Tier 1 North American multiple system operator (MSO) offering 30,000+ VoD titles faced a critical revenue risk: new pay-per-view releases—which can generate millions and 40% of early VoD revenue within the first three days—were being abandoned minutes after purchase. Subscribers selecting a title were shown the wrong poster and often stopped playback, and the operator lacked end-to-end, subscriber-side visibility to quickly diagnose why so many views were short-lived.

By deploying NETSCOUT’s nGeniusONE Service Assurance for an end-to-end view, the MSO received alerts about an abnormal spike in short-duration views after a new release load. Technicians traced the issue to a skipped entry in the movie-poster database and fixed it within hours, protecting revenue by restoring video-to-poster mapping, ruling out CDN congestion, reducing refund requests, and enabling proactive alarms and real-time VoD performance reporting.