Case Study: Regional Internet Service Provider achieves cost savings and new revenue through OTT visibility with NETSCOUT

Service Provider Leverages OTT Service Visibility for Cost Savings and Revenue Generation

A regional Internet Service Provider that operates CDN and content-caching services struggled to understand where Over‑The‑Top (OTT) and CDN traffic originated and how it flowed across its network. This lack of visibility made capacity planning, peering negotiations, and content placement inefficient and costly, limiting the provider’s ability to bring content closer to users, reduce peering expenses, and unlock new revenue opportunities.

By deploying NETSCOUT’s Arbor Sightline and Insight solutions, the provider gained high‑fidelity identification, historical reporting, and traffic flow matrices for OTT traffic by service type and provider. That visibility enabled smarter network design, targeted caching and new data center decisions, more cost‑effective peering, faster content delivery, DDoS detection, and new content partnerships—driving both cost savings and revenue growth while improving customer experience.