Case Study: Imperial Supplies improves lead scoring, reporting, and campaign management with Net-Results Marketing Automation

Imperial Supplies, a B2B company with more than 60 years of maintenance, repair, and operations expertise, experience unprecedented marketing success with Net-Results Marketing Automation!

Imperial Supplies, a B2B maintenance and operations supplier, needed a marketing automation platform that could integrate with its unique home-grown CRM. Their challenges included a lack of robust reporting, analytics, and lead scoring capabilities, which hindered their ability to run targeted campaigns and make data-driven decisions. They turned to Net-Results Marketing Automation for a solution.

Net-Results implemented its marketing automation platform, building a custom integration for the CRM and providing enhanced lead scoring, segmentation, and workflows. This gave Imperial’s sales team real-time insights into prospect behavior, allowing for more effective nurturing. The robust analytics and reporting features enabled data-driven campaign decisions, which significantly increased the company's overall productivity and contributed to a boost in revenue.

Imperial Supplies

Samantha Erickson

Marketing Technology Manager