Case Study: Radio Forecast Network achieves tenfold increase in sales with Net Atlantic

Radio Forecast Network sees tenfold increase in sales

Radio Forecast Network (RFN) had grown from a small, word-of-mouth weather service into a national supplier for radio stations but struggled with an aging in-house email system that couldn’t keep pace with list growth—slow sending, clunky interface and unreliable performance hampered campaigns. RFN evaluated providers and chose Net Atlantic, opting for the Net Atlantic Enterprise Email Marketing Suite along with custom email design and consulting services.

Net Atlantic implemented a custom template, list management, training and hands-on consulting to optimize RFN’s campaigns. The results were dramatic: throughput improved to 97% (from about 45%), RFN saw a tenfold increase in closed contracts, rapid affiliate signups (2–3 within hours and about 20 within a week), exponential list growth and improved ROI, with Net Atlantic’s responsive support credited for sustaining the gains.

Radio Forecast Network

Larry Usner

Radio Forecast Network