Case Study: Leading B2B Publisher achieves record sales and improved email deliverability with Net Atlantic

Leading B2B Publisher - Customer Case Study

Leading B2B Publisher, a small Southern Connecticut B2B publishing and lead‑generation firm specializing in HR and IT journals, was sending ~30 million emails a month from a homegrown ESP and saw declining deliverability, engagement and revenue. They lacked analytics, bounce and unsubscribe tracking, and were unknowingly mailing unsubscribed or bouncing addresses. The publisher engaged Net Atlantic for delivery consulting and to migrate to its ListManager sending platform and managed services.

Net Atlantic ran test mailings, performed delivery consulting (IP/list optimization), migrated sends to ListManager, implemented list hygiene, provided dedicated IPs and separated lists by IP/domain, and prioritized messages to the most engaged recipients. As a result the client reversed declining trends—delivery, engagement and conversions increased dramatically, and the publisher achieved its best month in sales revenue since the engagement with Net Atlantic.