Case Study: American Lung Association achieves 10% higher inbox placement and $59,520 annual fundraising lift with Net Atlantic

American Lung Association - Customer Case Study

The American Lung Association is a national non‑profit that sends roughly 24,000,000 fundraising and outreach emails a year but was suffering serious deliverability issues: an eDATAsource audit showed 38.4% of its outbound email was landing in spam or bulk folders (Gmail 61.77% inbox, Yahoo 65.38%, Outlook 25.63%, AOL 99.51%), putting a large portion of an estimated $960,000 in potential email revenue at risk. The organization turned to Net Atlantic for help improving email delivery and engagement.

Net Atlantic performed a delivery and financial analysis, investigated and remediated the causes of poor inbox placement, and estimated that clients like the American Lung Association can expect at least a 10% increase in inbox placement and revenue. For ALA that improvement equates to raising annual email revenue from an estimated $595,200 with their prior ESP to $654,720 with Net Atlantic — a projected gain of $59,520 per year.

American Lung Association