Case Study: Purina ONE streamlines 70 brand websites with Nerdery

Purina ONE streamlines 70 websites with Nerdery in 5 months

Purina ONE, known for its high-quality pet products, faced a challenge with a global portfolio of over 70 brand websites built on different technologies. This disparate system slowed down their time-to-market and made scaling impossible. They partnered with the vendor Nerdery to build back-end functionality and streamline these sites into a central digital experience platform.

Nerdery implemented a solution by migrating all 70 legacy websites to a Drupal CMS supported by Acquia Cloud Site Factory within five months. This modernized platform organized consumer data, advanced SEO, and provided strong security, reducing security scans by 95%. The solution significantly reduced management costs and enabled Purina's marketing team to make updates and create new brand experiences quickly without development support.

Purina ONE