Case Study: Global CPG Company boosts purchase intent with Nerdery’s AI-powered pet food recommendations

Global CPG Company boosts purchase intent by 17% with Nerdery

Nerdery partnered with a global CPG company to address a challenge with its pet food recommendation engine. The customer needed to improve transparency and build user trust by clearly communicating the expert logic behind each product recommendation, helping pet owners understand why a specific food was suggested for their unique pet.

Nerdery implemented a solution using generative AI, specifically Anthropic’s Claude 3 Sonnet LLM, to create a "Match Transparency" feature. This provided personalized, expert-backed explanations for each recommendation. The result was a significant boost in user confidence and engagement, leading to a measured 17% increase in purchase intent within the first two months after launch.

Global CPG Company