Case Study: Hy‑Vee achieves omnichannel digital transformation — 96% more deals added and 91% new-user loyalty activation — with Nerdery

Accelerating brick-and-mortar grocery for digital-first growth

Hy‑Vee, a 100‑year‑old grocery chain, partnered with Nerdery to transform its strong in‑store experience into a unified, digitally driven business. The challenge was fragmented digital touchpoints—disconnected store systems, separate restaurant and grocery experiences, and a mobile app that couldn’t support omnichannel expectations—requiring a cohesive experience across stores, restaurants, online shopping and delivery.

Nerdery led a rapid planning and development effort to modernize commerce systems, replatform the mobile experience, and build an enterprise API that enables shopping, restaurant ordering, and grocery delivery, creating composable omnichannel experiences ready to scale. The work drove measurable engagement: a 96% increase in users adding deals to their shopping list via the API and 91% of new app users activating a loyalty card.

Hy-Vee