Case Study: a global pharmaceutical company modernizes commercial analytics with Databricks and NeosAlpha

Renowned Pharmaceutical Company accelerates reporting with NeosAlpha and Databricks across 50+ countries

The customer, a renowned pharmaceutical company, faced significant challenges due to fragmented commercial and sales data spread across numerous global systems, including ERP, CRM, and third-party providers. This fragmentation hindered their ability to gain a consistent view of business performance and make timely, data-driven decisions. To address this, they partnered with vendor NeosAlpha for an Analytics & Data Platform Modernization service, utilizing the Databricks platform to centralize their data.

NeosAlpha designed and implemented a scalable Commercial Analytics Platform on the Databricks Lakehouse Architecture. This solution unified the company's data into a single source of truth, establishing a standardized commercial data model and automated data integration pipelines. As a result, the organization achieved near-real-time reporting, significantly accelerated decision-making, improved forecasting accuracy, and gained comprehensive product performance visibility. The project by NeosAlpha also created a scalable foundation for future AI and advanced analytics initiatives.