Case Study: Higher Ed Partners achieves automated student engagement and lifecycle communication with NeosAlpha

Higher Ed Partners eliminates duplicate records with NeosAlpha

Higher Ed Partners, a company that collaborates with universities to transition degree programs online, faced significant challenges with manual email communication and data inconsistency. They relied on daily data extraction from Salesforce and manual preparation of email lists, which was inefficient and prone to error. To address this, they engaged NeosAlpha for a Salesforce and Marketing Cloud integration.

NeosAlpha implemented a solution that connected Salesforce Sales Cloud with Marketing Cloud to create a seamless flow of student data. They used Journey Builder to design automated email journeys and configured Email Studio for centralized template management. This integration automated reminder communications and created separate engagement paths for prospective and enrolled students. As a result, Higher Ed Partners established Salesforce as a single source of truth, eliminated duplicate records, and achieved full automation of their document compliance and communication processes.

Higher Ed Partners