Case Study: Genuit Group achieves data quality and master data consolidation with NeosAlpha and Boomi MDH

Genuit Group eliminates 75,000+ duplicate customer records with NeosAlpha

Genuit Group, a leading UK-based manufacturer of plastic piping systems, faced severe data quality issues following multiple acquisitions. Each of its independently managed subsidiaries operated its own IFS ERP instance, leading to widespread duplicate supplier and customer records, inconsistent data capture, and polluted data fields. To establish a centralized and reliable data estate, they partnered with NeosAlpha for a master data management solution using the Boomi platform.

NeosAlpha implemented the Boomi Master Data Hub to consolidate and cleanse data from all subsidiary systems. They designed intelligent matching rules, configured survivorship logic, and established a business-led governance framework using Boomi's Quarantine dashboard. This solution processed over 87,000 records, identified 78% supplier golden records and 22% genuine customer duplicates, and empowered business users to resolve conflicts without IT dependency. The results for Genuit Group included a trusted data foundation for analytics and improved commercial effectiveness for sales teams.

Genuit Group