Case Study: a UK-based D2C electronics brand achieves faster error resolution and cost predictability with NeosAlpha and Celigo

a UK-based D2C electronics brand reduces resolution time from days to a few hours with NeosAlpha

NeosAlpha assisted a UK-based direct-to-consumer electronics brand that was struggling with skyrocketing, unpredictable integration costs and a high volume of manual error handling. Their previous integration platform's data-usage pricing model caused expenses to surge during peak sales, while their IT team was overwhelmed by manually troubleshooting failed orders from systems like Shopify Plus, Oracle NetSuite, and Zendesk.

The solution implemented by NeosAlpha involved migrating the client to the Celigo platform, which featured endpoint-based pricing for cost predictability. They configured AI-driven error management to automatically classify and route issues, enabling auto-retries for technical errors and sending business errors directly to the relevant teams. This resulted in stable integration costs, a major reduction in manual effort, and faster issue resolution times, slashing resolution from days to hours. NeosAlpha also provided standardized integration templates to accelerate the onboarding of new logistics partners.