Case Study: Temu achieves 2M reach and 11.3M views with NeoReach influencer marketing

Temu drives 2M reach and 11.3M views with NeoReach

Temu, a CPG brand, partnered with the influencer marketing vendor NeoReach to run a managed creator program on Instagram. The challenge was to effectively reach and engage Temu's target consumer audience through a native, platform-specific campaign.

NeoReach implemented a solution that involved casting four audience-matched creators to produce over a dozen pieces of native Instagram content. The vendor managed the entire process from strategy to activation and used its real-time dashboard for live measurement. The campaign delivered significant results, including 2 million in reach, 11.3 million views, and 46,000 engagements for Temu.

Temu