Case Study: Sony achieves 75M+ views at CES 2023 with NeoReach

Sony reaches 75M+ views with NeoReach

Sony hired NeoReach to lead the content and marketing strategy for its product launch at CES 2023. The challenge was to create and execute a comprehensive launch plan to generate significant global awareness for new exhibits like the PlayStation VR2 and the AFEELA prototype.

NeoReach implemented a full-service solution, sending a production crew and creators to film live from the event floor. They produced a pre-scripted narrative and a series of recap videos, which were posted on Sony's global social accounts. The campaign achieved over 75 million views, 1.4 million engagements, and more than 1,000 shares.

Sony