Case Study: SHEIN boosts fashion campaign reach and engagement with NeoReach

SHEIN reaches 2.6M with NeoReach

SHEIN, a global fashion retailer, partnered with the influencer marketing vendor NeoReach to execute a multi-platform influencer program targeting its fashion audience on TikTok and Instagram. The challenge was to create a native, talent-managed creator campaign that resonated authentically with viewers on those specific social channels.

NeoReach provided a full-service solution, handling strategy, casting a creator whose audience matched SHEIN's, and managing the activation. The vendor's team produced platform-native content and tracked performance in real-time using their dashboard. The campaign achieved significant results, including 2.6 million in reach, 298,000 views, and 21.2 thousand engagements for SHEIN.

SHEIN