Case Study: Robinhood Achieves Over 3.5 Million Reach with NeoReach

Robinhood achieved over 3.5 million reach with NeoReach and a cast of diverse influencers

Robinhood worked with NeoReach to address a common issue in investment platforms: a lack of diversity among users. The company wanted to reach women, young adults, and people who were new to investing, while also supporting app downloads and building confidence in investing.

NeoReach created an influencer marketing campaign centered on a diverse group of 15+ creators, including creators of color, female creators, and non-financial influencers, with YouTube as the main platform. The campaign generated 1.5M views, 250K engagements, and 3.5M+ reach, helping Robinhood expand awareness and bring thousands of new users to the platform.

Robinhood