Case Study: Partiful scales TikTok creator campaigns with NeoReach

Partiful drives 130.4K reach with NeoReach

Partiful, an events app, partnered with the influencer marketing vendor NeoReach to launch a creator program targeting its lifestyle audience on TikTok. The challenge was to effectively reach and engage this specific demographic through a managed, multi-platform campaign.

NeoReach implemented a solution that included casting eight lifestyle-focused creators, producing over 11 pieces of native TikTok content, and managing the entire activation. The campaign was tracked in real-time using NeoReach's dashboard, achieving a reach of 130.4K, 318K views, and 1.3 million engagements for the customer.

Partiful