Case Study: A&E achieves 1.8M+ views for After Jackie with NeoReach

NeoReach worked with A&E to grow awareness for the release of their documentary

A&E Networks worked with NeoReach to increase brand awareness for its upcoming documentary After Jackie. The goal was to promote the film about Jackie Robinson and reach audiences interested in baseball history and social justice.

NeoReach ran an influencer marketing campaign on TikTok with eight creators tied to African-American baseball and history topics. The campaign generated more than 1.8 million total views, 72.3K total engagements, and a 1.5x ROI on IMV.

A&E