Case Study: NVIDIA achieves 48.3M impressions and 25K new Twitter followers with NeoReach

NeoReach knew exactly what to do to activate NVIDIA's goal and secure 48.3M impressions

NVIDIA, the Santa Clara–based computer systems design company, engaged NeoReach to promote new product releases, feature updates, and a Google Fiber partnership offering 10% off SHIELD + Fiber TV. Their challenge was to attract new customers and expand brand awareness across streaming and social platforms while preserving authentic influencer messaging.

NeoReach executed an influencer marketing campaign using Twitch livestreams, Twitter activations, and curated creators (including Syndicate, Rooster Teeth, TechQuickie, Austin Evans and Jonathan Morrison), managing outreach, contracting and creator coordination. NeoReach’s effort delivered 48.3M impressions, 13.4M total reach, 258.4K engagements, engaged 11 creators, and grew @NvidiaShield by about 25,000 followers in under a week.

NVIDIA