Case Study: Marriott achieves 192.5K reach and 8M views with NeoReach influencer marketing

Marriott drives 8M views with NeoReach

Marriott partnered with NeoReach to run a talent-managed creator program on TikTok, built to engage Marriott’s travel audience. The challenge was to create a multi-platform campaign with content native to the platform.

NeoReach cast a creator whose audience mapped directly to Marriott’s target demographic and managed the activation, which produced three pieces of content. The NeoReach program delivered significant results, including 192.5K reach and 8M views, with all performance tracked live on the vendor's real-time dashboard.

Marriott