Case Study: Investigation Discovery achieves Twitter trending and #1 mini-series status with NeoReach

Investigation Discovery - Customer Case Study

Investigation Discovery (ID) hired NeoReach to boost viewership and social buzz for its three-part Jodi Arias installment of the American Murder Mystery series. ID faced low awareness among younger viewers and limited online conversation around the series, so they engaged NeoReach to drive targeted social engagement and attract 20–24-year-old U.S. viewers for the event.

NeoReach executed a timed influencer-driven live-tweeting campaign—activating seven influencers across Twitter, Instagram, and Facebook with 67 influencer posts—to create a live social conversation during the three-night event. The campaign reached 62M followers, delivered 19M content views, produced a trending Twitter hashtag for six hours, achieved a 4:1 ROI, and helped make the Jodi Arias mini-series the #1 mini-series on Investigation Discovery in 2018.

Investigation Discovery