Case Study: World of Tanks achieves over 40% reduction in customer acquisition costs with NeoReach

How World of Tanks reduced their customer acquisition costs by more than 40% with NeoReach

World of Tanks, a free-to-play online game with over 110 million players, tasked NeoReach with driving new player sign-ups and lowering acquisition costs ahead of a Super Bowl ad. NeoReach deployed an influencer marketing strategy focused on creator-driven YouTube content and coupon-code incentives to reach 17–25-year-old U.S. males and scale national awareness in parallel with the televised campaign.

NeoReach executed a targeted YouTube creator campaign—featuring influencers like DemolitionRanch and Lindybeige—with sponsored videos, coupon codes, and backlinks to drive installs. The effort delivered measurable impact: a 40% reduction in YouTube customer acquisition cost, 37M+ video views (37.9M), 7:22 average view duration, 100,000+ new app installs, 98% positive brand sentiment, and strong reach into the 17–24, non-married U.S. male demographic.

World of Tanks