Case Study: Walmart achieves 2X increase in conversions and major social awareness with NeoReach

How Walmart Generated Social Awareness for the Launch of Their Star Wars Product Line and Gold Disc Giveaway in a Family-friendly Way

Walmart tapped NeoReach to drive awareness and sales for an exclusive in-store launch of 14kt gold Star Wars discs and a Star Wars room makeover giveaway. Facing a decline in physical DVD sales and needing a way to reach passionate Star Wars fans, Walmart asked NeoReach to design an influencer-driven campaign (#ShowUsYourForce) to boost awareness and conversions across YouTube, Instagram, Twitter and publisher sites.

NeoReach executed a three-month creator campaign that mobilized influencers (including mega and niche Star Wars creators) to promote the giveaway and link to Walmart’s Star Wars collection. The effort delivered strong, measurable results: roughly 27M impressions, 343K+ engagements, a 6% engagement rate, 1.2M Instagram impressions, a 2.4x increase in average time on site, a 2x increase in conversions and 99% new customers reached — driving lift in collectible disc sales and significant user-generated content for Walmart.

Walmart