Case Study: TikTok achieves 179M+ reach and 6:1 ROI with NeoReach

How TikTok achieved breakout success through regional specific influencer campaigns at scale

TikTok—recently rebranded from Musical.ly after ByteDance’s acquisition—needed to break into U.S. and European markets, expand beyond its core teen audience, and drive adoption of core and seasonal in-app features. NeoReach supported this launch with influencer marketing at scale, deploying top-tier creators and regionally tailored campaigns across YouTube, Instagram, and Snapchat to boost visibility and educate new users on TikTok’s features.

NeoReach executed ten targeted campaigns across the U.S., UK, France, and Germany, activating 100+ influencers who used campaign-specific hashtags, links, and tutorials to encourage downloads and feature use. The effort delivered 179M+ total reach, 3.2M engagements, sustained long-tail impressions and conversions, and achieved an estimated 6:1 ROI—successfully driving older-millennial downloads, higher feature uptake, and measurable awareness for TikTok.

TikTok