Case Study: SearchKibble boosts brand awareness and Chrome extension downloads with NeoReach

How SearchKibble raised investments and awareness with NeoReach on TikTok

SearchKibble partnered with NeoReach to raise awareness for its search engine that feeds pets with every search. The company also wanted to drive more Chrome extension downloads and create engaging content that would help explain the brand’s mission to pet lovers.

NeoReach built a TikTok influencer campaign around seven macro-influencers, using creator content featuring dogs and a cat to reach SearchKibble’s target audience. The campaign produced 954K impressions, 273K views of #searchkibble, 116K engagements, and a 2.3x ROI, while also increasing Chrome extension downloads.

SearchKibble