Case Study: Netflix achieves 4.6B #CobraKaiChop views and massive TikTok engagement with NeoReach

How Netflix found streaming success with NeoReach on TikTok

Netflix partnered with NeoReach to promote the third season of Cobra Kai and expand its influencer marketing to TikTok. Facing the challenge of building broad awareness for a major streaming release on a new platform, Netflix relied on NeoReach’s influencer marketing services and its Tikscore database to identify and assemble a diverse, cross‑region roster of creators who could authentically drive engagement.

NeoReach activated creators around TikTok’s interactive Cobra Kai Chop filter, coordinating paid and organic influencer content across the US, UK, Canada, Australia and France. The campaign delivered measurable impact: 2.8M+ views from paid content, 4.6B views of the hashtag #CobraKaiChop (including a 500M+ spike in the days after launch), a 2.76X engagement value and 24K+ brand lift — results driven by NeoReach’s data‑driven roster and creative implementation.

Netflix