Case Study: HISTORY grows its TikTok audience with NeoReach

How NeoReach helped The HISTORY Channel connect with a whole new audience on TikTok

HISTORY Channel wanted to expand its reach and grow its TikTok following when it launched its official account in September 2021. It worked with NeoReach for influencer marketing support to help introduce the brand to a new audience.

NeoReach connected HISTORY with a diverse group of creators who produced engaging TikTok content for the campaign. In the first few weeks, the 7 videos generated more than 12M views and just over 21M in reach, while the campaign delivered $480.7K in IMV and a 1.92x ROI.

HISTORY