Case Study: Laifen achieves 14.6 million impressions with NeoReach

How NeoReach helped raise awareness and engagement for Laifen at the 2024 CES Conference

Laifen, a maker of household products including the Swift hair dryer and the Wave electric toothbrush, wanted to raise awareness and engagement at CES 2024. It brought in NeoReach to help drive attention to its booth and reach a broad, relevant audience through creator content.

NeoReach selected eight influencers in tech, unboxing, dental health, and CES content, then had them create posts on Instagram, TikTok, and YouTube during the event and in the 30 days after it. The campaign generated 14.6 million total impressions, 12 million total views, 43 total social posts, and helped Laifen reach 14.6 million prospective customers.

Laifen